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Greenpeace exists because this fragile earth deserves a voice. It needs solutions. It needs change. It needs action.
Greenpeace is an independent global campaigning network that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. It comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, and Asia.
Summary/purpose of the position:
Greenpeace East Asia is looking for a dedicated fundraising professional that is passionate to tackle global and local environmental problems.
Join us in this solution-driven, international environmental organization. Together we can raise awareness and garner public support on the climate emergency, plastic pollution, forest & ocean protection with cutting edge digital marketing and multimedia trends.
The Digital Marketing Coordinator is a crucial role to help to diversify our donor acquisition channels. In the age of growing digital advocates and influences, we urgently need to make multimedia fundraising the main channel to recruit new members and guarantee sustainable funding.
Greenpeace does not accept government or corporate funding. We need a passionate fundraising professional to help expand our operation across digital platforms and channels, including but not limited to, Google & Yahoo SEM, Youtube and SNS advertising, email marketing, website optimization, and content marketing.
The Digital Marketing Coordinator shall also understand global and local environmental issue trends on digital platforms , to develop intriguing creatives to drive conversions.
Responsibilities:
- Multi-channel digital fundraising strategy development, coordination, management, and optimization to achieve planned targets.
- Grasp the latest environmental issue trends, develop storytelling strategy based on audience and market research to initiate multi-channel acquisition experiments.
- Manage external agencies and coordinate internally to produce compelling advertising creatives, display ads, for Facebook and other digital platforms to drive conversions.
- Reporting and analysis of data generated from experiments to optimize performance.
- Understand the needs of the department and actively support colleagues in need, show ownership, and develop a digital & multimedia marketing plan with the Fundraising & Engagement teams.
Basic qualifications:
- 3 years of practical experience in digital marketing and/or ecommerce; knowledge in Taiwan and wider Asia digital trends.
- Strong analytical and problem solving skills.
- Familiar with A/B testing, metrics, and measurement frameworks.
- Professional business level in Mandarin and English.
- Proficient at project management and account management.
- Ownership in managing budget, vendors and acting as a team player that can help the team and other departments to drive good performance.
- Ability to produce content/creative writing for television, website, donor communication and social media fundraising/marketing campaigns.
Preferred qualifications:
- Enjoy challenges, gather resources proactively, and be self-motivated.
- Interested in finding sustainable solutions to mitigate environmental problems.
- Interested in a professional career toward international non-profits, willing to learn continuously and strive for excellence.
Work environment
The position works in a standard office environment and is required to travel to others. Normal hours of work for full-time Employees will be 5 days a week (Monday to Friday), between the hours of 9.30 am to 6:00 pm, including an hour of lunch break. Ordinary hours of work may be varied as agreed between staff and the line managers.
Interview process
As we receive a large number of applicants for our advertised vacancies, we are unable to respond to those applicants who have not been shortlisted and we apologize for this in advance. The shortlisted applicants will be invited to attend the first-round interview, and qualified applicants will receive the invitation for a second interview and a take-home marketing creative assignment. A decision will be made in 2 weeks of time after the interview.
TO APPLY
If you are interested in this position and share our vision, please submit your motivation letter and resume when applying for the position on Greenpeace East Asia's Official Website. Please note if you fail to submit a motivation letter or updated CV, your application might be deprioritized.
As we receive a large number of applications for our advertised positions, only short-listed candidates will be notified.
Greenpeace is committed to the principle of equal employment opportunity for all employees, regardless of sex, marital status, race, religion, age, disability, sexual orientation, gender identity, and any other characteristics unrelated to the performance of the job. Selection will be in accordance with objective, job-related criteria and the appointment will be on the basis of the applicant's merits and abilities.
(All information collected for recruitment purposes only)
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Advertising, Market Research, SEM, Multimedia, Project Manager, Marketing, Creative, Technology