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Data Analyst

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Date: 27-Aug-2021

Location: Mainland China, CN

Company: Greenpeace East Asia

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Purpose and Scope of the Job

Data Analysts contribute to our continued development in analytics, each particularly related to one of below areas:

1) Social analytics;

2) Reporting and media monitoring;

3) Data analytics;

4) Data management and engineering.

Working in collaboration with projects, Data Analysts provide support for one of the aspects of:

1) Optimizing the performance of our campaign and communications activities including news making, social media engagement, web optimization, email marketing and online advertising;

2) Visibility data intelligence and regular reporting packages for media and performance monitoring;

3) Accomplish data analytics and visualization tasks for projects; Explore utilization of data science techniques on environment related data,  engagement data and social analytics;

4) Establish, maintain and improve data infrastructure and solution together with internal and external environmental data management process, provide technical support as data engineer;

The position works under the direction of the Head of Analytics. It is based in the Program Department of Greenpeace East Asia in Beijing, China and collaborate closely with colleagues in communication and project teams.

Job responsibilities

Data Analysts have below responsibilities in common, while different focus is also listed in distinguishing the four directions of analysts:

  • Achieve high level understanding of the current data flow, including data sources, structure, and content; Proactively identify opportunities for improvement to current processes especially in terms of data storage, data solution, reporting and analysis;
  • Utilizing data analytics skills to dig into, translate and present complex information from data in a way that is easily understood;
  • Work with colleagues in other departments to apply data insight and analysis to support campaign planning, implementation, evaluation and content making;
  • Keep up-to-date on relevant emerging technologies and look for opportunities to apply new solutions to our work;

1)  Social analytics

  • Responsible for ad hoc social analytics requests from project and communication teams including channel analysis, audience analysis, insight analysis, etc.; Apply analytics results to support project lifecycle with data insights;
  • Act as a key interface for projects and proactively identify analysis subjects that contribute to decision making for projects and communications;
  • Support evaluation with data insights for digital communications which include news making, social media, web, etc.;
  • Assess web performance and search engine optimization (SEO); Design and implement tests for the optimization of engagement, which may include A/B testing messages, web pages and other channels;

 

2) Reporting and media monitoring

 

  • Responsible for visibility data readiness;
  • Manage visibility data input/output process with guidelines, implement QA process and random check to ensure alignment and data quality; Carry out relevant training to colleagues as needed;
  • Generate regular reports for channels including but not limited to Weibo, WeChat, Web, News & International, Ads, APP, Greenpeace WeMedia channels in mainland China,etc.;
  • Continuously improve regular reporting packages for organization, by optimizing data contents, tools and visual to match varying needs from projects;
  • Develop queries and reports as requested, using tools include SQL, Excel, Google Analytics, etc.;
  • Carry out ad-hoc organization media monitoring tasks as required;

Competencies Profile

Demonstrate Expertise
Demonstrate Resilience
Take Responsibility & Initiative
Strive for Result & Quality
Prioritize & Organize Work
Work with Others
Critical Thinking
Act with integrity
Coordinate & Implement Plans
Influence Others (internal & external)
Make Decisions

Skills and Expertise required

  • Analytics tools such as SAS, SPSS, R, MATLAB, Excel, SQL;
  • Visualization and BI tools such as Tableau, QlikView, DataV, Supermetric, Echarts;
  • Database management;
  • Social analytics methodolog, in particular for China mainland;

Specific Work Environment

Compensation Info


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