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Date:  18 Jul 2024
Company:  Greenpeace East Asia

Purpose and Scope of the Job

Overall purpose of the job

The Communications Officer is responsible for leading the development and implementation of effective multi-platform communications strategies in campaign projects under the leadership of Project Leader. This position requires strong specialized skills and experiences in communications-related area, including knowledge of news industry, creating and pitching compelling stories, networking with traditional and new media, and utilizing tools and best practices to enhance Greenpeace’s ability on news making and building public support.

The post holder is line managed by the Head of Communications Unit or Communications Team Leader, and assumes significant responsibility in the development and execution of campaign projects, either in the role of Project Leader or works under the leadership of Project Leader. The post holder also assists the Line Manager in developing and implementing non-project communications strategies to achieve organizational goals and enhance Greenpeace capability to influence public agenda and build public support.

The post holder will usually work in a team composed of campaign, communications, action, research and fundraising staff. Effective decision requires integrated approach and knowledge. The post holder may be assigned to work in projects which involve other Greenpeace offices.

Judgment is exercised in leading and managing a project or an area of a project. Decisions made by the post holder significantly impact the success of the project. Discretion is exercised in handling confidential and sensitive information.

The post holder may exercise line management responsibility if required by the Manager.

Job responsibilities

Conceptual tasks, Strategy development and/or Project management

  • Champion communications in campaign and project planning. Lead the development of effective multi-platform communications strategies and tactics which are integrated in project plans, including collaboration with other Greenpeace offices if required.
  • Contribute to  Greenpeace long-term communications strategy and organizational strategies related to communications. Stay abreast of the latest trends in communications, traditional and online media, and identify opportunities to adapt Greenpeace work accordingly.
  • Direct and oversee the development of the communication strategies and work plan for the campaign projects. Coordinate the planning process in collaboration with other departments, Greenpeace offices and Greenpeace International to have project strategy, work plan and resource plan approved.
  • Provide communications-related inputs on the future direction of campaigns. Seek and recommend communications opportunities.


  • Coordinate and execute cohesive, creative and effective communications strategies, including task managing others and collaborating with other Greenpeace offices when required, to increase visibility of Greenpeace campaigns in traditional and new media, and enhance public support and alignment to Greenpeace campaign goals.
  • Identify opportunities for proactive and reactive communications in traditional and new media. Prepare press events and public communications materials. Contribute to the creation of visuals and compelling stories to support communications plans and activities.
  • Lead project teams, or individually, to deliver high-quality project outputs in line with the project plan. Determine priorities, assign responsibilities and task-manage staff (if relevant) within project work.
  • Build and maintain relationship with traditional and new media. Maintain media contact database.
  • Handle press inquiries and respond to public inquiries about campaign issues and other organizational matters. Build and maintain a sound general knowledge of all Greenpeace campaigns and issues.
  • Work with agencies, designers and vendors to produce content, creative tools and database for effective communications.
  • Act as Greenpeace spokesperson as required.

Support/ Coaching/ Leadership

  • Promote support within Greenpeace to advance campaign goals. Work with other teammates to organize actions, activities and other events when needed.
  • Coordinate timing of events to prevent conflict.
  • Advise campaign projects on their communication and/or supporter and engagement strategy.

Compliance/ Keeping Framework Conditions

  • Manage contractors as required in compliance with Greenpeace East Asia policies. Manage project budgets and expenditure responsibly.
  • Work closely with others, including peers in other Greenpeace offices, to ensure coherence of public messaging, alignment with Greenpeace global identity and values, and adherence to Greenpeace global communications protocols and standards.
  • Carry out proper evaluation of communications impacts in cooperation with project team members and analytics staff.
  • Oversee professional management of the Greenpeace image collection, copyrights and other creative assets.

Competencies Profile

Take Responsibility & Initiative
Coordinate & Implement Plans
Demonstrate Expertise
Demonstrate Resilience
Work with Others
Influence Others (internal & external)
Build Support (financial & non-financial)
Build Networks (internal & external)
Critical Thinking
Strategic Thinking
Strive for Result & Quality
Engage Supporters (financial & non-financial)
Make Decisions
Act with integrity

Skills and Expertise required

Communication related tools and software

Knowledge of trends and opportunities in communication especially social media.

Specific Work Environment

The position may be required to work under pressure and in physically or mentally challenging.

Be on call after hours and on weekends as requested.

The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.


Job Segment: Communications, Database, Project Manager, Marketing, Technology, Research

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