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Date:  22-Nov-2022
Company:  Greenpeace East Asia

Purpose and Scope of the Job

Overall purpose of the job
 
Managing Greenpeace’s East Asia’s online channels including public website, social media and the 3rd party communities by creating content, moderating, encouraging conversation deepening engagement and growing communities. Additionally acting as the principal digital content campaigner on campaign project teams to deliver engaging, innovative and effective online campaign content that meets the goals of Greenpeace East Asia’s Engagement strategy. Working with project teams, 3rd party content providers design and implement strategies to mobilize new supporters to build campaign power and strengthen the Greenpeace movement, while also constructing engaging supporter journeys to build supporter leadership in a campaign.
 
Scope
 
The Digital Content Campaigner is responsible for online campaign implementation across public website, email, social media, SMS and other digital platforms. He/She will also be putting efforts into writing engaging content and/or curating compelling stories from external writers. The Digital Content Campaigner’s job will be metric-driven and ensure Greenpeace is maximizing the daily and long-term opportunities to communicate with its supporters – often serving as the first line of communication with our supporters.

Job responsibilities

Conceptual tasks, Strategy development and/or Project management

  • Work on cross-departmental project teams -- and in some cases lead those teams and facilitate the projects -- as well as with the Engagement Coordinator to develop and execute creative online strategies that help achieve campaign and program objectives;
  • Work with the Engagement Coordinator, the Fundraising team and the Communications team to plan and implement weekly homepage, social media output strategies on a variety of Greenpeace East Asia’s platforms both owned and earned channels such as public website and social media. 
  • Create digital contents to drive leads and engagements use SEO best practices to generate traffic to our site
  • Organize content schedules and follow the digital output strategies, collaborating with internal or external resources to ensure timely delivery of materials;
  • Understand audience preferences and plan corresponding content and channel distribution strategy

Implementation

  • Developing credible actions for supporters that support the project’s campaign and engagement objectives
  • Ensuring all communication and digital strategy across campaigns aligns with the objectives of the overarching digital and engagement strategies, and with agreed target audience groups
  • Manage various online social communities and be constantly monitoring participant data and other engagement trends to ensure the organization is operating as optimally as possible in those environments
  • Independently create compelling  various digital content  and  support readability content or eye-catching titles providing to help promote Greenpeace campaigns and fundraising work
  • Respond to and engage with supporter comments across Greenpeace’s various social media communities
  • Working with vendors, external content creator,  and freelancers to help implement any proposed engagement plans. 

Support/Coaching/Leadership

  • Help research, develop and manage the implementation of Greenpeace East Asia’s digital channel strategies.

Competencies Profile

Act with integrity
Work with Others
Demonstrate Resilience
Champion for Change
Strive for Result & Quality
Coordinate & Implement Plans
Influence Others (internal & external)
Build Support (financial & non-financial)
Engage Supporters (financial & non-financial)
Critical Thinking

Skills and Expertise required

  • Experience creating, managing and updating digital content for the web and growing a social audience
  • Data-driven thinking and direct marketing communications skills
  • Editorial skill to predict audience preference
  • Hands-on experience with SEO and web traffic metrics
  • Hands-on skills in advertising operation and performance analysis on digital channels / platforms
     

Specific Work Environment

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디지털 마케팅

(16개월 산휴휴가 계약직, 정규직 전환없음)

 

[주요업무]

- 디지털 인게이지먼트 & 마케팅 (과장급)

- 그린피스 서울사무소 디지털 인게이지먼트/마케팅 캠페인 전략 기획 및 실행
- 그린피스 보유 디지털 채널 (소셜미디어, 이메일, 카카오플러스) 전략 및 운영워킹그룹 리드
- 디지털 광고 플랜 및 실행 (페이스북, 인스타그램, 트위터 광고 직접 집행 경험 우대)
- 광고대행사 (종합, 매체, 크리에이티브)와의 협업 
- 디지털 컨텐츠 캠페이너 (대리급) 라인 매니지먼트

 

[지원자격]

  • 디지털 컨텐츠 마케팅과 유료광고 집행 경험이 풍부한 디지털마케터 5~7년 경력자 (과장급)
  • 다양한 디지털 콘텐츠 (블로그, 소셜미디어 포스트, 뉴스레터, 개인화 이메일, 유튜브 영상 등) 기획 경험과 실행력
  • 디지털 미디어 환경과 최근 트렌드에 대한 해박한 지식
  • 평소 환경보호 및 관련 이슈에 대한 해박한 지식과 함께 이를 적극적으로 실천하는 환경인 
  • 매사 적극적이며 긍정적인 마인드로 분위기를 밝게 만드는 팀플레이어
  • 영어 소통 가능자 우대 

 

[복리후생]

- 연봉 : 최소 3,500이상

- 근무시간 : 09:30~18:00 (1일 총 7.5시간 근무(30분 단축근무), 주 37.5시간 근무)

- *work & life balance*를 중요시하며, 야근과 회식을 강요하는 조직문화가 아닙니다.

- 4대보험/퇴직금/단체상해보험/건강검진(20만원상당)/통신비(월4만원이상)/영어교육이 지원됩니다.

- 연차 이외에도 눈치안보는 출산전후휴가, 육아휴직, 경조휴가, 유급병가(최대30일),

 재택근무, 안식월(7년근무시 2개월 유급), 공휴일 중복시 다음 근무일 휴가가 있습니다.


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