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Date: 24 Oct 2025

Company: Greenpeace East Asia

Who we are
At Greenpeace East Asia, we believe in the power of people to change the world. As an independent global network of environmental campaigning organisations, we use peaceful, creative actions to address environmental issues, and develop solutions for a greener and peaceful future for all. Our vision is a sustainable planet that is rooted in justice, equity, diversity, inclusion and safety. We cannot do this alone. That’s why we are looking for people like you. If you're someone who cares deeply about the planet and believes in the power of collective action, we invite you to bring your voice, passion, and unique perspective to Greenpeace East Asia. We will create the change together.

Core duties

Digital Strategy & Roadmap – Lead the development and execution of GPEA’s web & digital strategy, optimizing websites, donation funnels, and digital touchpoints to maximize supporter engagement and fundraising impact.
Product Ownership & Project Management – Manage cross-functional projects, prioritize requirements and deliverables, and ensure high-quality, timely web & digital solutions aligned with organizational goals.
Team Leadership & Coaching – Lead and mentor a regional team of UI/UX, web developers, fostering collaboration, creativity, and problem-solving culture.
Stakeholder & Vendor Engagement – Collaborate with internal fundraising/marketing/data teams and external vendors to align digital initiatives with supporter experience goals and campaign outcomes.
Data Insights & Optimization – Deliver performance analytics, funnel optimization insights, and digital best practices to senior management; oversee budget and resource management where applicable

Desired Skills and Experiences

A problem solver and critical thinker with a keen interest in digital marketing and technology
Fluency in English, both spoken and written, is required. Proficiency in additional languages such as Korean, Mandarin Chinese, or Cantonese Chinese is a plus but not mandatory.
Background in technology with business acumen. Minimum 5 years of experience in digital marketing, web development, or project management related roles.
A leader with interpersonal skills and relationship-building, who can influence teams to collaborate
Knowledge of digital marketing, including web analytics, CRO, SEO, A/B testing

Application Guidance

Greenpeace East Asia is committed to equitable treatment for all applicants, regardless of age, ancestry, citizenship, color, disability status, ethnicity, family or marital status, gender identity or expression, national origin, race, religion, romantic inclination, sexual orientation or any other characteristics unrelated to job performance. Our selection is based on relevant skills and qualifications. The collected information is used solely for recruitment purposes.

Therefore, please note that providing the personal information listed below is at your decision and it will not be a determining factor in your application.

Photo, Gender, Marital Status, Age, Date of Birth, Family Information, Educational Institution Name, School Transcript.

**Applications are reviewed on a rolling basis. If we reach a sufficient pool of qualified candidates, the role may close earlier than expected. To ensure your application is considered, we encourage you to apply as soon as possible.

Purpose and Scope of the Job

Greenpeace East Asia (GPEA) is a leading environmental campaigning organisation. It works with supporters in East Asia and globally to tackle the most crucial environmental crises affecting the region and the world. Greenpeace's effectiveness is in its ability to engage supporters with key environmental battles, inspiring them to take action to make the world more sustainable.

As part of the Data & Digital team within the Fundraising & Engagement (FR&E) department, the Product Owner (Web & Digital) will enable the organisation to scale up its digital presence to ultimately achieve its ambition of building a leading digital channel within the Greenpeace global community and also in the non-profit sector. This role will be pivotal in driving GPEA’s web & digital strategy and enhancing the overall digital experience for its supporters.

This role will:

lead the strategic development and optimization of Greenpeace East Asia's official homepage, petition pages, donation funnels, and other related digital platforms to maximize supporter engagement and conversion rates.
work closely with internal stakeholders, external vendors, and technology teams to ensure timely and high-quality web & digital deliverables.
lead and manage a cross-functional, regional team of UI/UX researchers, web developers, and solution architects.
produce analytical insights and recommendations to senior management on web & digital performance, optimization and system improvements etc.
drive comprehensive digital strategies and take ownership of web and omnichannel digital touchpoints across the region, directly connecting technical solutions to campaign outcomes.
engage in new digital / tech initiatives that aim to improve supporter experience via deployment of the latest available technology.

Job responsibilities

Strategy and Planning

build effective funnel strategy with local teams to drive meaningful traffic to GPEA website while maximising the lead capture and / or donation potential by providing engaging content and optimised user experience.
(L3 & L4) develop and execute the web and digital roadmap that create fundraising impacts by bringing new features and functionalities to provide better digital experience for GPEA supporters.
(L3 & L4) be on top of industrial trends, adopt new technology solutions and best practices into operations.

Product Ownership and Project Management

project manage and collaborate with cross functional teams on solution requirements, prioritise timeline and deliverables.
(L3 & L4) ensure the web and other digital fundraising touchpoints expresses GPEA’s mission to deliver seamless digital experiences for supporters.

Competencies Profile

Act with integrity

Champion for Change

Coordinate & Implement Plans

Demonstrate Expertise

Engage Supporters (FR)

Influence Others (internal & external)

Make Decisions

Strategic Thinking

Work with Others

Skills and Expertise required

Bachelor or Master’s degree in the relevant discipline.
Digitally literate and have a strong passion for digital technology.
Strong team management and communication skills, with a demonstrated track record in project management (e.g. Digital Project Lifecycle Management) or digital transformation projects.
Creative thinker with a belief and determination to solve complex problems.
A data-driven and user-centric mindset, proficient in analyzing data and leveraging insights to inform decisions.
Experience in vendor management, specifically in supervising technical contractors and managing relationships with agencies.
Knowledge of web analytics tools and digital marketing, such as Goolge Analytics, A/B testing, conversion rate optimization (CRO), and SEO, is preferred.
Hands-on experience in front-end programming or web design is preferred.
Experience with environmental campaign digital strategy is preferred.

Specific Work Environment

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Job Segment: User Experience, Project Manager, Front End, Web Design, SEO, Technology, Creative, Marketing

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