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Purpose and Scope of the Job
Overall purpose of the job
The Communications Team Leader manages the communications team, develops the office's communications capacity and sets the program and organizational communications strategy. S/he is responsible for maintaining the integrity of the Greenpeace message and the organization's image as an independent, authoritative voice for the environment. S/he monitors trends as well as ensures the implementation of the most effective communication tools and techniques.
The Communications Team Leader may be assigned to lead projects or to design and implement communications strategy for projects, which may involve other regions Greenpeace operates in.
Scope
The position works under the direction of the Program Manager/Deputy Program Director, and assumes responsibility for a major area of the program activity in the region where the position is located. The position demonstrates considerable independence and initiative, and provides leadership for the planning, development and implementation of communications strategies, plans, and procedures. Judgment is exercised in directing staff. Decisions made by the position significantly impact the success of the program activities. Discretion is exercised in handling confidential and sensitive information.
The position exercises direct staff supervisory responsibility of small number of staff.
The position provides direction and guidance to external consultants and temporary staff, as required.
The position prepares, monitors and controls expenses and budget.
The position has the authority to approve invoices and expenditures to a limit. Please consult with Finance Manager for the amount of approval.
Job responsibilities
Conceptual tasks, Strategy development and/or Project management
- Direct and oversee the planning, development and implementation of campaign communications in a specific region.
- Actively shape Greenpeace long-term organizational communications strategy
- Stay abreast of the latest trends in communications, traditional and online media, and identify opportunities to adapt Greenpeace work accordingly.
- Propose projects according to campaign strategy; provide knowledge-based guidance to the development and implementation of projects.
- Provide guidance to the communications team in the region where the position is located, in response to internal and external trends.
- Provide leadership and strategic direction for the use of comms/engagement in response to internal needs, external trends and the legal, political and cultural conditions.
- Identify and implement ways (e.g. training, use of new methods and equipment etc) to enhance comms/engagement and campaign design integration capacity within the organization.
- Provide strategic advice on the use comms/engagement in campaign projects.
Implementation
- Undertake reactive and proactive media work as required to achieve campaign objectives and strengthen the profile and credibility of Greenpeace.
- Liaise and build relationships with media and influencers.
- Prepare written materials,Make presentations and respond to public speaking requests.
- Liaise with other Greenpeace offices and Greenpeace International. Promote support within Greenpeace to advance program goals.
- Develop and implement effective comms/engagement strategy to support campaign and organisational goals.
Support/ Coaching/ Leadership
- Provide team leadership. Manage, motivate and facilitate the work of staff. Inspire and encourage staff to be innovative in all aspects of their work. Determine priorities, assign responsibilities and supervise staff. Identify staff training needs.
- Allocate staff to projects and provide knowledge-based guidance to design and implementation of projects. Coordinate staff capacity according to program priorities.
- Provide comms expertise with respect to specialized program areas. Maintain high-level of knowledge on the issues related to responsible areas.
- Provide expert and strategic advice to management on all internal and external issues related to the responsible area.
- Organize comms/engagement training for staff, Recruit, cultivate and manage comms/engagement communities
Compliance/ Keeping Framework Conditions
- Oversee the integrity and quality of work outputs and products. Maintain the integrity of Greenpeace's image as an independent, authoritative voice for the environment.
- Oversee professional management of the Greenpeace image collection, copyrights and other creative assets.
- Produce regular internal reports, evaluating performance of Greenpeace’s communications output against communications and campaign objectives.
- Ensure appropriate protocols and policies are in place for communications work are in place. Standardize production process for all of Greenpeace’s communications, including producing and implementing use of an in-house style-guide.
- Oversee budget and ensure that all expenditure is kept within the allocated budget. Ensure financial and administrative procedures are followed by the team.
Competencies Profile
Skills and Expertise required
Communication related tools and software
Knowledge of trends and opportunities in communication especially social media.
Specific Work Environment
The position works in a standard office environment, and is required to travel to other Greenpeace offices, campaign locations or locations where environmental problems require the presence of Greenpeace representatives.
The position may be required to work under pressure and in physically or mentally challenging situations.
Be on call after hours and on weekends as requested.
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