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Digital Fundraising Officer/ Coordinator(4months short-term contract)

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Date: 30-Jun-2021

Location: KR

Company: Greenpeace East Asia

Purpose and Scope of the Job

As part of the Fundraising & Engagement Department, it is the responsibility of the Digital Fundraising Officer to work with the Digital Fundraising Team and other relevant Greenpeace teams to develop and implement the digital fundraising strategy (including income, new donor projections, and budget), to execute creative and interactive digital marketing and fundraising programs to inspire people to join Greenpeace’s mission. These digital campaigns will be a key element in the Fundraising & Engagement Department’s support for Greenpeace East Asia’s campaign objectives through raising significant funds and growing a donor base to support our project work.

 

Scope

 

The role has responsibility for the development, coordination and execution of fundraising campaigns using a variety of online tools (e.g. email, social media, paid advertising, mobile, SEO, and other digital media, etc.). The Digital Fundraising Officer will work closely with colleagues in Greenpeace East Asia’s Fundraising & Engagement and Program teams to implement effective and strategic online fundraising campaigns for delivery by digital channels, including conversion of leads to donors by telephone.

Job responsibilities

Conceptual tasks, Strategy development and/or Project management

  • To develop and implement the Digital Fundraising Strategy (including income, new donor projections, and budget), to execute creative and interactive digital fundraising programs for Taiwan and other geographical regions as required by Greenpeace; To develop and implement the Digital Fundraising Strategy (including income, new donor projections, and budget), to execute creative and interactive digital fundraising programs for Taiwan and other geographical regions as required by Greenpeace;
  • Ensure that income and donor projections are monitored and reported back (e.g. real time, monthly or specific project analysis) in a timely manner to Deputy Fundraising Director and others;
  • Develop and implement digital fundraising campaigns to generate both direct donations, and also leads to be converted via digital and telemarketing channels.
  • Responsibility for developing, monitoring and refining the whole supporter journey to becoming a donor – from initial targeting using various acquisition channels, through to the ultimate conversion to becoming a donor by the most effective communication channel.
  • Establish and maintain good working relationships with a pool of web designers, programmers, digital vendors and marketing agencies;
  • Map out and monitor local trends in both online and new media market, and recommend any suitable and potential initiatives that could benefit Greenpeace East Asia’s online fundraising efforts.
  •  

Implementation

  • Cooperate with relevant teams and staff to leverage email and any form of web content to inform Greenpeace supporters and prospects about Greenpeace East Asia’s campaigns and fundraising efforts and drive traffic to the Greenpeace Taiwan website;
  • Implement, manage, and measure all organic (SEO) and paid search marketing programs (PPC, CPM) as initiated by Fundraising teams

 

Support/Coaching/Leadership

  • Work with and assist colleagues in the fundraising and engagement teams to decide on appropriate target message and recipients of all online fundraising, social media campaigns (e.g. Facebook, Plurk, Twitter, YouTube, Flickr and etc.), email campaigns, including third-party email campaigns
  • Manage either the in-house or external vendor telemarketing lead conversion programs
  • Manage all on-line advertising, third-party relationships, and promotions as initiated by Fundraising teams (e.g. affiliate marketing and ad / marketing agencies);
  • Play an active role in the Greenpeace global community of digital fundraisers, keeping abreast of any tests/initiatives that could be applied in GPEA markets;

Competencies Profile

Act with integrity
Work with Others
Demonstrate Resilience
Champion for Change
Strive for Result & Quality
Coordinate & Implement Plans
Influence Others (internal & external)
Build Networks (internal & external)
Build Support (financial & non-financial)
Engage Supporters (financial & non-financial)
Critical Thinking

Skills and Expertise required

Specific Work Environment

__________________________________

[주요업무]
디지털 마케팅 담당자

- 이메일, 카카오 메시지 컨텐츠 작성, 발송 예약 및 성과 분석

- 그린피스 소셜미디어 (페북, 인스타그램, 트위터) 포스팅 작성 및 등록 
- 소셜 미디어 광고 광고(페북&인스타그램&유튜브광고) , 검색광고 (네이버, 다음, 구글) 대행사 코디네이션


[자격요건]
-신입가능

 

[우대조건]

-글쓰기 역량

-관련 학과 또는 경력 우대

 

[고용형태]

- 4개월 자체 기간제 계약직

-정규직 전환 없음

 

 

[복리후생]

- 월급여 : 최소 290만원이상

- 근무시간 : 09:30~18:00 (1일 총 7.5시간 근무(30분 단축근무), 주 37.5시간 근무)

- *워라밸*을 중요시하며, 야근과 회식을 강요하는 조직문화가 아닙니다.

- 4대보험/퇴직금/단체상해보험/통신비(월4만원이상) 지원됩니다.

- 연차이외에도 눈치안보는 출산전후휴가, 육아휴직, 경조휴가, 유급병가(최대30일),

재택근무, 공휴일 중복시 다음 근무일 휴가가 있습니다.

 

 


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