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Digital Content Campaigner 1

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Date: 13-Nov-2020

Location: HK

Company: Greenpeace East Asia

Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace

Purpose and Scope of the Job

Overall purpose of the job


Managing Greenpeace’ East Asia’s online social networks and communities, including moderating, creating content, encouraging conversation deepening engagement and growing communities. Additionally acting as the principal digital content campaigner on campaign project teams to deliver engaging, innovative and effective online campaigns that meet the goals of Greenpeace East Asia’s Engagement strategy. Working within project teams, design and implement strategies to mobilize new supporters to build campaign power and strengthen the Greenpeace movement, while also constructing engaging supporter journeys to build supporter leadership in a campaign.




The Digital Content Campaigner is responsible for online campaign implementation across email, social media, SMS and other digital platforms. The Digital Content Campaigner’s job will be metric-driven and ensure Greenpeace is maximizing the daily and long-term opportunities to communicate with its supporters – often serving as the first line of communication with our supporters.

Job responsibilities

Conceptual tasks, Strategy development and/or Project management

Work on cross-departmental project teams -- and in some cases lead those teams and facilitate the projects -- as well as with the Engagement Coordinator to develop and execute creative online strategies that help achieve campaign and program objectives;

Work with the Engagement Coordinator, the Fundraising team and the Communications team to plan and implement weekly social media output strategies on a variety of Greenpeace East Asia’s platforms including Facebook, Twitter, Google+, and Instagram.



Developing credible actions for supporters that support the project’s campaign and engagement objectives

Ensuring all communication and digital strategy across campaigns aligns with the objectives of the overarching digital and engagement strategies

Manage various online social communities and be constantly monitoring participant data and other engagement trends to ensure the organization is operating as optimally as possible in those environments

Independently create compelling visual content for Facebook and other social platforms to help promote Greenpeace campaigns and fundraising work

Respond to and engage with supporter comments across Greenpeace’s various social media communities

Working with vendors, consultants and contractors to help implement any proposed engagement plans.



Help research, develop and manage the implementation of Greenpeace East Asia’s SMS and mobile strategies.

Competencies Profile
Act with integrity
Work with Others
Demonstrate Resilience
Champion for Change
Strive for Result & Quality
Coordinate & Implement Plans
Influence Others (internal & external)
Build Support (financial & non-financial)
Engage Supporters (financial & non-financial)
Critical Thinking
Skills and Expertise required
Specific Work Environment
Compensation Info


Greenpeace is an equal opportunity employer. 
Greenpeace promotes and supports its people to be at their best, invests in its people and offers its employees opportunities to develop new skills and grow professionally.

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